Average Rating: 
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. Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management
by: Daniel M. Shea
1996-09
Shea definatly puts the science into political science. I found the book went further than most in analyzing most aspects of campaigning. I've read all the books from Robert Thomas, Gary Bosley, Catherine Shaw, Ireland and Nash, and now Shea. I think Shea has the better book, but all should be read and read again, for I have found useful information in all of them. Three days before 9/11 I entered the race for my City Council. Totally unprepared and overwhelmed I bowed out before the election. I'll be trying again for a seat on my city council in the next off year election cycle and I found the chapters on prior electoral targeting very helpful. Both the book and my volunteer work in other races have taught me a valuable lesson. Read More:
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