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.Kotler on Marketing: How to Create, Win, and Dominate Markets by: Philip Kotler April 21, 1999 Kotler has the reputation as the marketing king - but I dont see it. This book was full of high level garbage and lacked any actionable insight. If you're like me you are in the real world trying to take product to market, figure out how to position (or deposition the competition), how to price effectively, etc. This book does not help with reality. If you want catchy terms and 4 bullet points to impress your friends in meetings, then this is the book for you. For practical advise, seek another. >>See More Reviews & Details on Kotler on Marketing: How to Create, Win, and Dominate Markets |
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.Marketing Management by: Philip Kotler, Kevin Lane Keller 2005-03 I read this book as part of the Aspen University MBA program. From a student perspective, the content is current and the examples are relevant to typical business situations. The structure of the book is logical and the progression is easy to follow. The problems are fun and complete the learning process. From a business owner perspective, I find myself referring often to the book especially when updating marketing plans. >>See More Reviews & Details on Marketing Management |
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.Principles of Marketing, Sixth Canadian Edition by: Philip Kotler, Gary Armstrong, Peggy Cunningham April 01, 2004 I read this book as part of the Aspen University MBA program. From a student perspective, the content is current and the examples are relevant to typical business situations. The structure of the book is logical and the progression is easy to follow. The problems are fun and complete the learning process. From a business owner perspective, I find myself referring often to the book especially when updating marketing plans. >>See More Reviews & Details on Principles of Marketing, Sixth Canadian Edition |
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.Marketing Management by: Philip Kotler, Kevin Keller 2008-02 I read this book as part of the Aspen University MBA program. From a student perspective, the content is current and the examples are relevant to typical business situations. The structure of the book is logical and the progression is easy to follow. The problems are fun and complete the learning process. From a business owner perspective, I find myself referring often to the book especially when updating marketing plans. >>See More Reviews & Details on Marketing Management |
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.Marketing for Hospitality and Tourism by: Philip Kotler, John R. Bowen, James C. Makens August 27, 1998 The layout and format of this book was very easy to follow! >>See More Reviews & Details on Marketing for Hospitality and Tourism |
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.Strategic Marketing for Non-Profit Organizations by: Alan R Andreasen, Philip Kotler October 20, 2007 The layout and format of this book was very easy to follow! >>See More Reviews & Details on Strategic Marketing for Non-Profit Organizations |
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.A Framework for Marketing Management, First Canadian Edition by: Philip Kotler, Peggy H. Cunningham October 01, 2007 The layout and format of this book was very easy to follow! >>See More Reviews & Details on A Framework for Marketing Management, First Canadian Edition |
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.Social Marketing: Influencing Behaviors for Good by: Philip Kotler, Nancy R. Lee 2007-12 The layout and format of this book was very easy to follow! >>See More Reviews & Details on Social Marketing: Influencing Behaviors for Good |
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.Marketing: An Introduction, Canadian Edition by: Gary Armstrong, Philip Kotler, Peggy Cunningham, Peter Mitchell March 10, 2003 The layout and format of this book was very easy to follow! >>See More Reviews & Details on Marketing: An Introduction, Canadian Edition |
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.Ten Deadly Marketing Sins: Signs and Solutions by: Philip Kotler March 19, 2004 This is some good reminder material, but that is about it. He hardly mentions measuring the ROI of many of his "solutions", leading one to assume that adding an Intranet, Extranet, and CRM system are vital at all costs. Clearly, that is not the case. My big problem with this and many other marketing books is that there is such a HUGE difference between Industrial (B2B) and Consumer (B2C) marketing that Phil should have written two books like this one - one for each. It would have been much more useful to most of the reviewers, I am sure. I have used the consulting firm he credits in his acknowledgements (Hamilton Consultants) and find them very, very good. Overall, this is a quick read, a nice reminder ... Read More: >>See More Reviews & Details on Ten Deadly Marketing Sins: Signs and Solutions |