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Understanding the Global Spa Industry: Spa Management by: Bodeker List Price: £34.99 City Travel Guides Price: £33.24 You Save: £1.75 ( 5%)Prices subject to change. |
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Binding: Paperback Dewey Decimal Number: 338.47613122 EAN: 9780750684644 ISBN: 075068464X Label: Butterworth-Heinemann Manufacturer: Butterworth-Heinemann Number Of Items: 1 Number Of Pages: 496 Publication Date: May 15, 2008 Publisher: Butterworth-Heinemann Studio: Butterworth-Heinemann Sales Rank: 100803 Related Items:
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Editorial Review: Product Description: The spa industry is the fastest growing segment of the hospitality and leisure industry. Revenues generated exceed those from amusement parks, box office receipts, vacation ownership gross sales and ski resort ticket sales. Spa Management: a global perspective is the first book of its kind to methodically look at the whole industry, from its historical beginnings to the size of the market today, typologies, marketing, branding and business models. With contributions from internationally renowned practitioners and academics, this unique and groundbreaking book is packed with case studies, examples and advice for all those working in and studying the international spa industry. * A groundbreaking text investigating the practise of managing spas - the fastest growing area of the hospitality and leisure industry * Written by a team of internationally renowned practitioners and academics, packed with international case studies and examples * The first book to combine the economic, social and business trends and practices in this industry Synopsis: The spa industry is the fastest growing segment of the hospitality and leisure industry. Revenues generated exceed those from amusement parks, box office receipts, vacation ownership gross sales and ski resort ticket sales. "Spa Management: A Global Perspective" is the first book of its kind to methodically look at the whole industry, from its historical beginnings to the size of the market today, typologies, marketing, branding and business models. With contributions from internationally renowned practitioners and academics, this unique and groundbreaking book is packed with case studies, examples and advice for all those working in and studying the international spa industry. |
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