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.Starting and Running a Business All-in-one for Dummies (For Dummies)

by: Liz Barclay, Colin Barrow, Paul Barrow, Gregory Brooks, Ben Carter, Frank Catalano, Peter Economy, Epstein, Lita MBA, Alexander Hiam, Greg Holden, Tony Levene, Bob Nelson, Peterson, Steven D. PhD, Richard Pettinger, Bud E. Smith, Craig Smith, Paul Tiffany, Tracy, John A. CPA

September 14, 2007
I have just started my online business with this book at my side, it tells you about copyright laws, international laws and lots of other legal stuff that is required in setting up as a LTD, Partnership, Sole Trader or a LLP.

The book tells you how to write a business plan, how to get sponsorships from the Princes Trust and banks etc, it tells you what you should do in terms of laying people off if that should ever happen,

How to draw up terms of sale, disclaimers, how to employ staff, how to choose your products, search for competition, price your products accordingly, too high or too low is bad for your business.

The book also tells you how to advertise, forge links and register for PayE in the UK, ... Read More:
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Used Price: £6.90

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.Digital Marketing for Dummies

by: Ben Carter, Gregory Brooks, Frank Catalano, Bud E. Smith

February 23, 2007
If you have a website that needs updating or you are thinking of reviewing your marketing strategy buy this book. If you are even thinking about a website, buy this book. It covers the basics for complete newbies (e.g the difference beween the world wide web and the internet) but also addresses how your website can/should/might fit into your marketing plan. Find out about search engine optimisation, advertising and affiliate programes. It also covers blogging, Myspace and other things I'm probably too old to know about (but no longer will I have to ask a teenager).
A wealth of material to help you beyond the web of confusion.
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Used Price: £10.67

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.Internet Marketing for Dummies (For Dummies)

by: Frank Catalano, Bud E. Smith

November 01, 2000
I bought this book thinking it was going to help me understand how I can get more visitors for my website but came across a major problem. This book was printed 5 or so years ago and a lot of the advice doesn't apply today. Internet Marketing has moved on so much since then. For instance, google is mentioned but not as the major force it is today. Google is far ahead of anything else as far as search engines go currently but this book seems to rank yahoo, altavista and msn before it!

This book may have been helpful then but doesn't provide much help now. There are a few good tips in it but nothing thats going to drive many visitors to your website.
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Used Price: £3.84

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.Marketing Online for Dummies (For Dummies)

by: Bud E. Smith, Frank Catalano

February 27, 1998
I am only on page 90, but this book is worth its weight in gold. It helps you to understand the on line demographics to see how much of your marketing budget to put into a site vs. your off line dollars.
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Used Price: £3.48

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.The Art of the Monologue

by: Frank Catalano

August 14, 2007
I am only on page 90, but this book is worth its weight in gold. It helps you to understand the on line demographics to see how much of your marketing budget to put into a site vs. your off line dollars.
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Used Price: £25.66

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.Online Business Kit for Dummies with CDROM (For Dummies (Lifestyles Paperback))

by: Greg Holden, Frank Catalano, Bud E. Smith

2000-10
I am only on page 90, but this book is worth its weight in gold. It helps you to understand the on line demographics to see how much of your marketing budget to put into a site vs. your off line dollars.
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