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. International Economics: Theory and Policy: WITH Organizational Behaviour AND Economic Development AND Business Finance AND Qualitative Research Methods ... of Marketing AND Strategic Brand Management
by: David Buchanan, Andrzej Huczynski, Michael P. Todaro, Stephen C Smith, Bill Neale, Trefor McElroy, Philip Kotler, Veronica Wong, John Saunders, Gary Armstrong, Paul R. Krugman, Maurice Obstfeld, Bruce L. Berg, Kevin Lane Keller
July 20, 2006
>>See More Reviews & Details on International Economics: Theory and Policy: WITH Organizational Behaviour AND Economic Development AND Business Finance AND Qualitative Research Methods ... of Marketing AND Strategic Brand Management |
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. MSC Valuepack (Version 2): WITH International Economics, Theory and Policy AND Organizational Behaviour, an Introductory Text AND Economic Development ... of Marketing AND Strategic Brand Management
by: David Buchanan, Andrzej Huczynski, Michael P. Todaro, Stephen C Smith, Bill Neale, Trefor McElroy, Philip Kotler, Veronica Wong, John Saunders, Gary Armstrong, Paul R. Krugman, Maurice Obstfeld, Bruce L. Berg, Kevin Lane Keller
October 10, 2006
>>See More Reviews & Details on MSC Valuepack (Version 2): WITH International Economics, Theory and Policy AND Organizational Behaviour, an Introductory Text AND Economic Development ... of Marketing AND Strategic Brand Management |
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. Strategic Brand Management: Building, Measuring, and Managing Brand Equality: WITH "Principles of Marketing" AND "Essential Guide to Marketing Planning" ... AND "Research Methods for Business Students"
by: Philip Kotler, Veronica Wong, Gary Armstrong, John Saunders, Marian Burk Wood, Andrzej Huczynski, David Buchanan, Mark Saunders, Adrian Thornhill, Philip Lewis, Kevin Keller, Paul R. Krugman, Maurice Obstfeld
September 20, 2007
This book describes the 10 most important areas for people working with brands. For each area the author explains why the area is important and then gives you good examples that you have heard about i.e Starbucks, Gilette and Procter & Gamble. Even though stragegic brand management covers a wide area, this book gives you very practical tips of how you should act to build your own brand.
>>See More Reviews & Details on Strategic Brand Management: Building, Measuring, and Managing Brand Equality: WITH "Principles of Marketing" AND "Essential Guide to Marketing Planning" ... AND "Research Methods for Business Students" |
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