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. Excellence in Coaching: The Industry Guide
from: Kogan Page Ltd
September 03, 2006
Running an Executive Coaching practice, where I have personally delivered thousands of hours of coaching, I approached this book with a healthy scepticism. Was this a book where as many people as possible submitted their names so that they quickly could claim to be `an author'? (I say this with my opinion informed as author of The Coaching Parent). In fact, and the reader will form his own opinion, I believe that for at least 80% of the work this is not the case and either new, or refreshed material is offered. I have annotated significant amounts of the text and found it an excellent product overall. Highlights - having seen Grant in London, I found his piece on Solution-focused coaching worthwhile. Also it was great to hear the thoughts ... Read More:
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. Remember those great Volkswagen ads?
by: Alfredo Marcantonio, John O'Driscoll, David Abbott
2000-12
Imagine for a moment that it's 1946. A year after the Second World War. You're a hard-working advertising executive enjoying a much-needed cup of steaming coffee. Then you get a phonecall from a potential client. It turns out the client is a small car manufacturer. So far, no problem. It turns out the client is a small German car manufacturer. Hmmm... maybe a little tricky. It turns out the client is a small German car manufacturer whose product was commissioned by Adolph Hitler. Bummer. 'Remember Those Great Volkswagon Ads?' tells the story, through the advertising, of how the Volkswagon was transformed from being Hitler's strange looking car into an American icon. How it went from being a Nazi 'people car' ... Read More:
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