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.Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs

by: Craig Stull, Phil Myers, David Meerman Scott

June 30, 2008
This straight-talking book is a great addition to any entrepreneur's bookshelf. When positioning a company or a product - or a candidate for public office, there are several rules to follow, among them: Who is your customer? What is important to your customer? And how does your service or product meet the "perceived" needs of your customer? The key words are "perceived needs." You must know what your customer is buying and why, and what they want to buy. You also need to know what they are not buying - and why. It's all about establishing authentic connections, or as Myers, Stull and Scott say, how we tell our buyer that we've solved their problems - so that they listen to what we have to say, buy our products or services, or vote for us. (The ... Read More:
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.Secrets of Tuned In Leaders

by: Craig Stull, Phil Myers, David Meerman Scott

July 07, 2008
This straight-talking book is a great addition to any entrepreneur's bookshelf. When positioning a company or a product - or a candidate for public office, there are several rules to follow, among them: Who is your customer? What is important to your customer? And how does your service or product meet the "perceived" needs of your customer? The key words are "perceived needs." You must know what your customer is buying and why, and what they want to buy. You also need to know what they are not buying - and why. It's all about establishing authentic connections, or as Myers, Stull and Scott say, how we tell our buyer that we've solved their problems - so that they listen to what we have to say, buy our products or services, or vote for us. (The ... Read More:
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.Resources of the Earth: Origin, Use, and Environmental Impact

by: James R. Craig, David J. Vaughan, Brian J. Skinner, Andrew T. Stull, Duane A. Griffin

1999-06
I enjoyed reading about natural resources in this textbook format, and have gone back to re-read chapters repeatedly. I found this text's approach much more enjoyable and enlightening than my prep school or college geology studies. However, the page layout of the images seemed amateurish:some photographs images were distored to fit the page.
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.Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs (Unabridged)

by: Myers, Meerman Scott, Craig, Phil, David Stull

1999-06
I enjoyed reading about natural resources in this textbook format, and have gone back to re-read chapters repeatedly. I found this text's approach much more enjoyable and enlightening than my prep school or college geology studies. However, the page layout of the images seemed amateurish:some photographs images were distored to fit the page.
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