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.The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

by: David Meerman Scott

June 04, 2007
Great book to get started for beginners (and possibly for the beginner-mid level) for getting your feet wet.
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Used Price: $13.58

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.Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs

by: Craig Stull, Phil Myers, David Meerman Scott

June 30, 2008
Great Book!! Your own personal opinion is irrelevant no matter what situation you are in. You can accomplish more than you've ever imagined in your personal and professional life by observing and listening to others and what they want. And whether it's right or wrong, let it go. Just give them what they want and the paybacks will come. This book is another great spin on the principles of Dale Carnegie.
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.Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers

by: David Meerman Scott

October 28, 2005
Cashing in With Content is about attracting visitors to your website, so that you can sell them something or sign them up as a client, member, subscriber or donor. You attract them not with gimmicky entertainment or self-serving puffery, but with rich, valuable, and constantly updated information that they can't get anywhere else -- and by making that information easy to read, navigate, save, and print.

Most companies "build their websites based on design, rather than content." Instead, you want people to rely on your website as a "trusted resource."

The author presents 20 "case studies" in a wide variety of industries and non-profit orgs, sorted into three categories: (a) e-commerce, (b) business to business, and (c) nonprofit, ... Read More:
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Used Price: $11.12

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.World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories

by: David Meerman Scott

March 03, 2009
Cashing in With Content is about attracting visitors to your website, so that you can sell them something or sign them up as a client, member, subscriber or donor. You attract them not with gimmicky entertainment or self-serving puffery, but with rich, valuable, and constantly updated information that they can't get anywhere else -- and by making that information easy to read, navigate, save, and print.

Most companies "build their websites based on design, rather than content." Instead, you want people to rely on your website as a "trusted resource."

The author presents 20 "case studies" in a wide variety of industries and non-profit orgs, sorted into three categories: (a) e-commerce, (b) business to business, and (c) nonprofit, ... Read More:
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.Secrets of Tuned In Leaders

by: Craig Stull, Phil Myers, David Meerman Scott

July 07, 2008
Cashing in With Content is about attracting visitors to your website, so that you can sell them something or sign them up as a client, member, subscriber or donor. You attract them not with gimmicky entertainment or self-serving puffery, but with rich, valuable, and constantly updated information that they can't get anywhere else -- and by making that information easy to read, navigate, save, and print.

Most companies "build their websites based on design, rather than content." Instead, you want people to rely on your website as a "trusted resource."

The author presents 20 "case studies" in a wide variety of industries and non-profit orgs, sorted into three categories: (a) e-commerce, (b) business to business, and (c) nonprofit, ... Read More:
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.Eyeball Wars : a novel of dot-com intrigue

by: David Meerman Scott

January 15, 2001
OK... time for a "retro flash-back"... Back to those heady days of dot.coms with no revenue, few business plans, and dreams of striking it rich with an IPO. The novel is called Eyeball Wars : a novel of dot-com intrigue by David Meerman Scott, and I had a ball reading it. What's best is that it was published in January 2001 when all this stuff *was* reality.

The story-line is familiar for those who followed the Internet craze, the rush to make your fortune in the brave new dot.com world. Richard Williams is the son of a newspaper magnate, one who is as ruthless as they come. Richard is more inclined to want to party than take over for his dad, and his work ethic reflects it. Pierce (the father) decides to put him into a sink-or-swim position of heading ... Read More:
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.Cashing in With Content

by: David Meerman Scott

October 15, 2005
OK... time for a "retro flash-back"... Back to those heady days of dot.coms with no revenue, few business plans, and dreams of striking it rich with an IPO. The novel is called Eyeball Wars : a novel of dot-com intrigue by David Meerman Scott, and I had a ball reading it. What's best is that it was published in January 2001 when all this stuff *was* reality.

The story-line is familiar for those who followed the Internet craze, the rush to make your fortune in the brave new dot.com world. Richard Williams is the son of a newspaper magnate, one who is as ruthless as they come. Richard is more inclined to want to party than take over for his dad, and his work ethic reflects it. Pierce (the father) decides to put him into a sink-or-swim position of heading ... Read More:
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Used Price: $32.98

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.Cashing in With Content

by: David Meerman Scott

October 15, 2005
OK... time for a "retro flash-back"... Back to those heady days of dot.coms with no revenue, few business plans, and dreams of striking it rich with an IPO. The novel is called Eyeball Wars : a novel of dot-com intrigue by David Meerman Scott, and I had a ball reading it. What's best is that it was published in January 2001 when all this stuff *was* reality.

The story-line is familiar for those who followed the Internet craze, the rush to make your fortune in the brave new dot.com world. Richard Williams is the son of a newspaper magnate, one who is as ruthless as they come. Richard is more inclined to want to party than take over for his dad, and his work ethic reflects it. Pierce (the father) decides to put him into a sink-or-swim position of heading ... Read More:
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.Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs (Unabridged)

by: Myers, Meerman Scott, Craig, Phil, David Stull

October 15, 2005
OK... time for a "retro flash-back"... Back to those heady days of dot.coms with no revenue, few business plans, and dreams of striking it rich with an IPO. The novel is called Eyeball Wars : a novel of dot-com intrigue by David Meerman Scott, and I had a ball reading it. What's best is that it was published in January 2001 when all this stuff *was* reality.

The story-line is familiar for those who followed the Internet craze, the rush to make your fortune in the brave new dot.com world. Richard Williams is the son of a newspaper magnate, one who is as ruthless as they come. Richard is more inclined to want to party than take over for his dad, and his work ethic reflects it. Pierce (the father) decides to put him into a sink-or-swim position of heading ... Read More:
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