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.Television Culture (Studies in Communication Series)

by: John Fiske

February 25, 1988
John Fiske takes us into the television world that we take for granted. He analyzes such aspects as Professional Wrestling, Dallas, daytime soap operas, M.A.S.H., the A-team, Miami Vice, Magnum p.i. and Saturday Night Live. He incorporates magazines (Playboy, Vogue), movies (Rambo, Mad Max) and famous celebrities (Madonna). He even looks into game shows such as the Family Feud, and The New Price is Right. He takes a look into the white culture of American media in order to examine televisions influence in popular culture. He explores the questions of why mass population consumes this form of cultural industry. He answers such questions as, who watches what programs and why? How does televisions become so aborted into social lives? ... Read More:
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.Introduction to Communication Studies (Studies in Culture and Communication)

by: John Fiske

October 25, 1990
John Fiske takes us into the television world that we take for granted. He analyzes such aspects as Professional Wrestling, Dallas, daytime soap operas, M.A.S.H., the A-team, Miami Vice, Magnum p.i. and Saturday Night Live. He incorporates magazines (Playboy, Vogue), movies (Rambo, Mad Max) and famous celebrities (Madonna). He even looks into game shows such as the Family Feud, and The New Price is Right. He takes a look into the white culture of American media in order to examine televisions influence in popular culture. He explores the questions of why mass population consumes this form of cultural industry. He answers such questions as, who watches what programs and why? How does televisions become so aborted into social lives? ... Read More:
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.Understanding Popular Culture

by: John Fiske

August 01, 1989
Fiske is one of the few intellectuals considering the media in an easily accessible way whose work doesn't fall into the boring, and woefully inadequate school of 'the media is making every child a killer' stupidity. He carefully and with relevance examines just how media audiences use media texts to produce what we want from them: we are not as controlled by the evil corporate powers as much as either they or knee-jerk reactionary critics would like us to believe. A thoroughly well written and engaging read, and one that will challenge your mind in great ways
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.Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them

by: Michael J. Silverstein, Neil Fiske, John Butman

April 29, 2008
If you want a basic economic study that has surprising resonance - even prescience - about the current mortgage/credit meltdown, this is the one.
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.River Guide: Maine, 4th (AMC River Guide Series)

from: Appalachian Mountain Club Books

May 01, 2008
If you want a basic economic study that has surprising resonance - even prescience - about the current mortgage/credit meltdown, this is the one.
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.AMC River Guide New Hampshire/Vermont, 4th (AMC River Guide Series)

from: Appalachian Mountain Club Books

April 01, 2007
If you want a basic economic study that has surprising resonance - even prescience - about the current mortgage/credit meltdown, this is the one.
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.Media Matters: Race and Gender in U.S. Politics

by: John Fiske

1996-03
The timeliness of Fiske's book is undimmed by this year being 2006. Written in 1996, it discusses seminal cultural events in the US, mostly in the earlier part of the decade. Such as the Rodney King video and the subsequent Los Angeles race riot of 1992. Or the OJ Simpson trial just shortly thereafter.

His analysis seems balanced and commendably dispassionate. Especially when you consider that he wrote this with the riots still fresh in memory, and just after the conclusion of the OJ trial. Of course, it is not just the events, but perhaps equally an analysis of how the media portrayed the happenings, that figure significantly in the book.

Despite "gender" in the title, the book is mostly about race.
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.Reading the Popular

by: John Fiske

August 01, 1989
The timeliness of Fiske's book is undimmed by this year being 2006. Written in 1996, it discusses seminal cultural events in the US, mostly in the earlier part of the decade. Such as the Rodney King video and the subsequent Los Angeles race riot of 1992. Or the OJ Simpson trial just shortly thereafter.

His analysis seems balanced and commendably dispassionate. Especially when you consider that he wrote this with the riots still fresh in memory, and just after the conclusion of the OJ trial. Of course, it is not just the events, but perhaps equally an analysis of how the media portrayed the happenings, that figure significantly in the book.

Despite "gender" in the title, the book is mostly about race.
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.Rise and Fall

by: Milovan Djilas

March 20, 1986
The timeliness of Fiske's book is undimmed by this year being 2006. Written in 1996, it discusses seminal cultural events in the US, mostly in the earlier part of the decade. Such as the Rodney King video and the subsequent Los Angeles race riot of 1992. Or the OJ Simpson trial just shortly thereafter.

His analysis seems balanced and commendably dispassionate. Especially when you consider that he wrote this with the riots still fresh in memory, and just after the conclusion of the OJ trial. Of course, it is not just the events, but perhaps equally an analysis of how the media portrayed the happenings, that figure significantly in the book.

Despite "gender" in the title, the book is mostly about race.
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.Reading Television (New Accents (Routledge (Firm)).)

by: John Fiske

December 19, 2003
Semiotics is the scientific study of signs. In reading television, one must consider such factors as manifest and latent meanings, source, intended audiences, sponsorship, scheduling, genre, cast, plot, technical aspects, and myriad other variables that all have a bearing on the way a given program will potentially be interpreted by viewers. Reading television is complex. This book provides the terms and the overview of attributing meaning to television content.

One should not feel overwhelmed in attempting to understand television, however, as life itself has its own complexities. "Reality is itself a complex system of signs interpreted by members of the culture in exactly the same way as are film or television programmes," the authors ... Read More:
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